Established in 2015, Rugby International Marketing (RIM) is the for-profit commercial arm of USA Rugby, tasked with monetizing the federation’s commercial rights and developing new revenue streams to fund the growth of the game in America. RIM is majority-owned by USA Rugby, but structured to attract inward investment from strategic partners.
USA Rugby Corporate Structure and Ownership
- Although a subsidiary of USA Rugby, RIM functions as a distinct for profit LLC
- RIM ownership includes:
- USA Rugby as the majority owner
- Outside investors granted ownership interest in exchange for investment capital
- The Rugby Channel is a subsidiary of RIM and is expected to have outside investors as well